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Google is making travel cheaper than ever

Google is making travel cheaper than ever
JuliusKielaitis / Shutterstock.com

Stretching your travel dollars lets you go further, stay longer or visit more places. Fortunately, the Internet makes it easy.

With so many sites like Expedia and Priceline, you can book your entire trip online and save money in the process. There's even a service called Kayak that compares all of the other sites for you at once.

These online travel agents have had the corner on the market for some time now, but that could be changing soon. Advisory firm Evercore reports Google could be making a game-changing move in the travel business.

Previously, Google didn't compete with the online travel sites because they're great advertisers. After all, most customers using Expedia, Priceline, Travelocity and other sites go through Google to get there. So, what changed?

More and more customers are turning to mobile apps to book vacations. They're still using services like Expedia, but they're not going through Google to get there.

“As mobile transactions threaten to make ‘marketplace’ experiences the first destination in travel search, such as those provided by the OTAs or TripAdvisor, we would argue that Google’s need to act has gone up by orders of magnitude.

Google's now trying to create an all-inclusive travel booking service within its site that will be easy to use and save you even more money than the competition.

Next page: How Google can save you money
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