Back in the mid 1970s, NFL Films, the granddaddy of all football video makers, approached Pittsburgh Steelers founder Art Rooney Sr. in what was the height of his team's unprecedented success, to see if he would agree to have his team informally branded as "America's Team."
He quickly responded, "No thanks. We're just Pittsburgh's team."
A couple of film projects later, before the beginning of the very next season, the title "America's Team" was awarded to the other mega-iconic NFL franchise of the time - the Dallas Cowboys.
And guess what, long before big data and sophisticated digital analytics, the NFL sure had a feeling for what their audience wants.
It turns out what was true then is still true today - even on social media.
The Cowboys and the Steelers own the top two spots on Facebook in terms of popularity. Impressive positions to hold in a league that is built on the dreams of so many.