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Facebook strikes back against 'click bait'

Facebook strikes back against 'click bait'
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Facebook has been receiving a lot of  complaints lately because of "click bait." Well, the company has heard you, and it's going to do something about those posts you don't want on your News Feed.

Facebook made the announcement via a blog post on Monday, in which the company defined click bait as content in which "a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see."

In the past, Facebook would just promote posts that got a lot of clicks. So, companies created vague headlines to draw you in and collect more clicks. Then, their posts would show up on more News Feeds.

The problem is many people complained that the headlines were misleading or led to stories they didn't actually care about. But, that's not the case anymore.

Now, Facebook is going to look at likes and comments - not just clicks - to figure out if it should promote a post or drop it down. Facebook can also track how long you spend on the linked site before coming back to Facebook. If you come back quickly, it'll assume the link was just click bait.

That means you can expect to see more descriptive headlines and posts you really like on your News Feed. It's always great when a site responds with a change that users are actually asking for. But, if there are other changes you want  to see, you can make Facebook work the way you want with this download.

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Source: NBC News
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