We finally know what Sprint is doing to shake up the cell service market. The company announced that it's offering more data for cheaper prices to customers to try and take business away from Verizon, AT&T and T-Mobile.
Sprint's new CEO Marcelo Claure hinted that the company was planning on some "very disruptive" pricing changes last week and now we know exactly what they are.
A new family plan can include up to 10 lines with 20 GB of shared data and unlimited talk and text for $100 a month under a promotion through 2015. The pricing will be available beginning Friday.
But, that's not all. Sprint is going to add an extra 2 GB of data per line for up to 10 lines for new customers. Sprint is currently the third largest wireless company in the U.S. behind AT&T and Verizon. It's clearly trying to leapfrog a few spots with this move.
The plan is sure to catch some eyeballs, but is it enough to actually bring in more customers? After all, Sprint was named Consumer Reports' worst big wireless carrier in the country last year. Will more data for less money convince you to switch?