The more active you get on pages that aren't close to your social network, though, the more content you start seeing from people who aren't your friends.
Nearly my entire feed was given over to Upworthy and the Huffington Post. As I went to bed that first night and scrolled through my News Feed, the updates I saw were (in order): Huffington Post, Upworthy, Huffington Post, Upworthy, a Levi’s ad, Space.com, Huffington Post, Upworthy, The Verge, Huffington Post, Space.com, Upworthy, Space.com.
In the social media marketing world, there's a type of person called an "influencer." Most of the viral content that you either love or hate comes from people who Facebook has identified as an influencer. They are, on the most basic level, people who are willing to share stuff on social media.
Facebook's algorithm most likely identified Honan as an influencer and then tried to milk him for all of the marketing dollars he was worth. Little did they know, he was exposing their tricks. Facebook isn't the only thing that spies on you, though, check out these three things that you can't stop from spying on your browsing habits.