Google's methods for ranking websites in search results have jump-started an entire industry. It's called search engine optimization, and SEO specialists try to find ways to trick Google into placing a specific website closer to the highest-ranked results.
The company's latest update to the way their search engine ranks its results, however, might just mean that the Internet just became a little bit safer. Google is testing an update to their ranking algorithm that increases the search rankings of sites that encrypt their websites.
You'll know when you're visiting an encrypted website because of the "S" after the "HTTP." The "S," in this case, stands for "secure." Google is hoping that the possibility of increasing their search rankings will encourage more websites to spend more time securing their websites.
Keeping your website secure is more important than you'd think. There have been a shocking number of hacker attacks that resulted in millions of credit cards being stolen. Encrypting the customer's interaction with a site can protect their data even if a site is breached.
It's nice to see Google giving site owners a justifiable reason to keep the Web safe. Nice going, guys.