Have you ever been asked to give out your email address when you're buying something at a retail store? A few days later, you probably started receiving updates about new products, sales and other things you didn't expect to receive.
If you look hard enough at a newsletter, you'll always be able to find an "unsubscribe" button hidden somewhere near the bottom. Google's latest update flips the script on how easy it will be to stop receiving unwanted newsletters.
The update moves the unsubscribe button to the direct right of a newsletter.
Instead of hiding email addresses somewhere in a newsletter, Google's update automatically finds the unsubscribe button and reveals it to anyone looking at where an email is coming from. Google explains its reasoning behind the update:
Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.
I think the update is a good move for a little more honesty in advertising. I never want to force a reader to receive any of my newsletters unless they want them, and I think many business owners will agree.