Leave a comment

Facebook adds one-touch buying to your news feed

Facebook adds one-touch buying to your news feed

Facebook is entering a new market - the buying market.

Facebook's next update could let you buy any product linked by a friend or advertisement with the touch of a button. The company plans to enable one-click buying through your social feed by keeping your credit card on file.

Currently in the testing phase, the feature is another step in Facebook's push toward monetization as more and more businesses begin using it as a platform. Facebook addressed everyone's immediate concerns about privacy in a blog post.

We’ve built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure. None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

While that part of the post was reassuring, I think it says a lot about how the public sees Facebook's respect for personal privacy. Letting customers buy products directly through their platform, though, might mean a turn away from a business model built entirely on data aggregation.

Next Story
Source: Facebook
First look at Tesla's new affordable electric car
Previous Happening Now

First look at Tesla's new affordable electric car

Now you don't need DirecTV to get NFL Sunday Ticket
Next Happening Now

Now you don't need DirecTV to get NFL Sunday Ticket

View Comments ()