Facebook is entering a new market - the buying market.
Facebook's next update could let you buy any product linked by a friend or advertisement with the touch of a button. The company plans to enable one-click buying through your social feed by keeping your credit card on file.
Currently in the testing phase, the feature is another step in Facebook's push toward monetization as more and more businesses begin using it as a platform. Facebook addressed everyone's immediate concerns about privacy in a blog post.
While that part of the post was reassuring, I think it says a lot about how the public sees Facebook's respect for personal privacy. Letting customers buy products directly through their platform, though, might mean a turn away from a business model built entirely on data aggregation.