Amazon's next move in its bid for online media supremacy will a subscription service for e-books. The story broke when fans discovered a test page for a service called Kindle Unlimited.
The page - which has since been taken down - offered Kindle Unlimited subscribers featured over 600,000 e-books for a monthly subscription of $9.99. A service like Kindle Unlimited would be an easy move for Amazon, especially considering the overlap between it and the Kindle Owners' Lending Library.
The Lending Library is a Prime-only service intended to give Kindle owners one free e-book every month. It includes massively popular series like "The Hunger Games" and Harry Potter.
Kindle Unlimited will probably be able to differentiate itself by taking advantage of the self-published e-book revolution. Writers are bypassing publishers and finding niche fan bases online, and a service like Kindle Unlimited would be a great way to find exposure.
The service will be competing with services like Scribd and Oyster, but the move to a subscription-based book service makes sense for Amazon.
Amazon Prime is built to get you on Amazon and keep your attention focused on the service. Music, movies, and cheap shipping are all moves to keep your browser honed in on Amazon's massive marketplace. Kindle Unlimited seems more like a push from a different direction.
Sure, you could pay cash to own a book. In the near future, though, you could also just pay Amazon $10 a month for access to 600,000.