Could you stay off Facebook for 99 days?
After news spread of Facebook conducting a psychological study on nearly 700,000 users without their knowledge, that's exactly what one Dutch ad agency wants you to do.
In the secret study, Facebook filtered posts to see the emotional impact on users and what type of content makes that impact. The information was then published in an issue of the Proceedings of National Academy of Sciences. That opened the flood gates, and everyone from concerned citizens to researchers started calling out Facebook's practices.
Facebook has formally apologized for the incident, but it looks like the damage has already been done. On top of that, more and more users are frustrated at how much information Facebook collects and stores indefinitely. For instance, Facebook keeps track of all your search history and anything you post can be tracked down and brought back to life. Click here to find out how to erase it all so it doesn't come back to haunt you.
The new campaign from the Dutch ad agency is called 99 Days of Freedom and challenges Facebook users to ditch the site for 99 days, and it seems to be working. According to the campaign's site, more than 18,000 have already signed up to live life without Facebook. That's not a lot compared to the fact that there are more than 1.2 billion Facebook users.