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BlackBerry explains the thought process behind its weird square phone

BlackBerry explains the thought process behind its weird square phone

We've been living in a rectangular world, apparently. At least, that's what BlackBerry's new, square-shaped smartphone hopes to change.

The transition to smartphones hit BlackBerry hard. It took the company a while to develop a smartphone, and the BlackBerry-branded cellphone operating system hasn't penetrated the smartphone market in a meaningful way.

The company's latest attempt is the upcoming BlackBerry Passport. Their press release explains their thinking behind the phone.

Academic research has shown that the optimal number of characters on a line in a book is 66 characters (most current rectangular smartphones show approx. 40 characters; the BlackBerry Passport will show 60 characters). The BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no; you aren’t missing anything.

I think this demonstrates exactly how commonplace smartphones have become.

Instead of talking about security features, the newest BlackBerry's crowning feature is optimal design.

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Source: BlackBerry
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