Data brokers like Acxiom and LexisNexis aren't just trying to sell your information to advertisers anymore. Their newest client is the healthcare system.
Carolinas HealthCare, a chain of over 900 North and South Carolina healthcare facilities, recently launched a pilot program that seeks out information like credit card statements, customer loyalty rewards programs, and public records to identify "problem" patients.
Once it collects the data, a computer program identifies potential health risks based on a customer's spending habits. The concept, basically, is to give doctors a better picture into the private decisions behind their patients' health.
“What we are looking to find are people before they end up in trouble,” says Carolinas HealthCare's chief clinical officer Michael Dulin.