Facebook can be too curious for its own good sometimes, like when it ran a secret experiment on almost 700,000 Facebook users. But in the case of the World Cup, Facebook had a more above-board goal: Who celebrated the World Cup the loudest.
By adding more "o"s to the word "goal," it makes the word seem louder, and Facebook wanted to see who the biggest fans of the 2014 World Cup are. The more "o"s added, the louder the word.
Facebook has analyzed posts during the World Cup to see which countries celebrate goals the “loudest”—that is, add the most characters when typing the words “goal” in English, “gol” in Spanish and Brazilian Portuguese, “golo” in European Portuguese, and “tor” in German.
Surprisingly, the loudest celebrants didn't even field a team this year. It was Venezuela with a whopping extra 12.9 characters. Check out the chart below to see where everyone stacked up on the gooooooooooooooal! chart.