If you think "e-reader," you think Kindle, don't you? Most people do, which is why Nook has been such a disappointment for Barnes & Noble. Now, the company is cutting its own e-reader loose.
Barnes & Noble announced today that it will split into two companies by next year - one for the retail book seller and one for Nook.
Barnes & Noble's digital business has struggled in recent quarters, both in terms of e-book sales and devices sold. The company has tried to combat this by lowering prices on its existing devices and partnering with other hardware manufacturers like Samsung.
Nook's troubles have been dragging the company down for awhile now. For the most recent quarter, Nook revenues were down 22 percent. That's not going to keep Nook going much longer.
So, instead of being dragged down further by Nook, Barnes & Noble is letting it go.