Does having a human waiter in restaurants actually make you order less food? Chili's thinks so.
After a successful 200-store testing period, the company is now distributing more than 45,000 tablets to its franchisees. The tablets, distributed by a company called Ziosk, include a touch-ordering interface, along with games for kids and USA Today news headlines.
Ziosk has found that eliminating the wait for a human server can boost impulse orders of appetizers at the beginning of a meal—orders that seem to be encouraged by the digital menus' large images.
A large part of Chili's business is the unhealthy temptation of appetizers like Texas Cheese Fries. With simple touch-based ordering, no one will be able to judge you for ordering fries of such decadence.
According to Chili's, these tablets aren't going to put any servers out of a job, though. And they actually allow for quicker and more consistent tipping.
Your bill is handled by three simple 10, 15, or 20 percent tip options, and calculated from there.
So, what do you think? Would you buy more fried food if you didn't have to ask a human for it?