You've heard about the spat between Amazon, Hachette Publishing and Time Warner, right? If not, click here to get the scoop.
There's been more development in the situation, and it seems that an outside contender wants to throw a few punches. Apple has decided that if Amazon wants to fight tooth and nail to lower Hachette's prices, it wants a cut of the profits.
Since Amazon has boycotted the much-anticipated release of popular titles like "Silkworm," a new novel by J. K. Rowling, among others, Apple has splashed them across the front page of iTunes for the pre-order price of $9.99 or less.
Either Hachette has made a deal with Apple to lower title prices just to mess with Amazon, or Apple is taking the hit themselves to rankle Amazon. Or, this could be a reaction to the antitrust e-book lawsuit in which Apple had been slapped with a proposed $840 million fine, but has since settled out of court.
Amazon was the main beneficiary in the settlement.