I just reported that Amazon just launched a streaming music service. Well, it turns out YouTube isn't far behind.
YouTube is already the go-to site for millions of music fans to watch music videos, concerts and find their favorite tunes for free - with ads of course.
Now, YouTube is planning a paid service that will ditch the ads for subscribers. While that sounds reasonable, some record labels aren't happy.
An ad-free model might work for big labels, but, according to independent labels, YouTube is offering worse terms than it is to major players like Sony and Universal.
Even worse, YouTube isn't giving smaller labels a choice in the matter. It says that it will take down the music videos for any artists or labels that refuse to sign up - even on the free service.
This seems like a huge breach of Google's "Don't be evil" motto. In fact, it might come back to bite them as independent labels are filing a complaint with the European Union.
And when popular names such as Adele suddenly disappear from YouTube, YouTube will have to face a backlash from fans. It will be interesting to see how it responds.