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Domino's gets its own Siri

Domino's gets its own Siri
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How do you order your pizza? Domino's is doubling down on its bet that you'll like its latest step away from human interaction.

Domino's started changing up its business with online ordering. Suddenly, you could browse deals and customize pizzas without having to call up a Domino's employee.

Online ordering was a bit of a no-brainer, as far as I'm concerned. Domino's next step, however, was a bit more inspired. It was called the "Pizza Tracker," and it worked like a pizza progress bar tracking the steps from dough to pizza pie.

The time between ordering a pizza and hearing the doorbell ring already has a built-in anticipation. Domino's harnessed that anticipation - and it even got a patent out of it.

It's the latest step into "Dom" technology, however, seems a little strange to me. Dom is a Siri-like voice recognition system that, according to Domino's, will sound "conversational."

So, it's like the company took a step back to calling up an employee, except now you're talking to a machine. I don't know who would actually want to talk to a robot named Dom about how much a two toppings costs.

Can you see any uses for pizza-based voice recognition? Tell me what you come up with in the comments.

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Source: AP
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