Does your smartphone give you access to an on-call concierge service? No? What about a titanium and leather case with sapphire glass? Not really?
Well, a new brand of phone can make that and more happen for a scant $10,000. Oh yeah, and that’s about as cheap as this brand gets.
The Vertu Signature Touch is a bit of a strange concept. The $10,000 price tag buys you an Android phone with a fancy exterior and a high-end camera.
According to Vertu, every one of its phones is handmade by one person. I think Vertu is trying to draw the parallel between the craftsmanship behind a clockwork watch and the engineering of a cellphone. Unlike watch innards, though, unscrewing your cellphone’s case and seeing how the processor was soldered to the motherboard isn’t as awe-inspiring as intricate jeweled gears.
In addition to the phone, as I mentioned earlier, you get access to Vertu’s exclusive concierge service. It’s a 24-hour service that handles your meals, travel and offers access to ‘money-can’t-buy’ events. If you can afford a cellphone like that, though, wouldn’t you already have a personal assistant for those things? Probably.
I'd like to hear what you think. Is there any feature on a smartphone that you'd pay $10,000 to have?