Samsung has had huge success battling the iPhone with its Galaxy line of smartphones. Click here to see how they stack up.
Strangely, it hasn't had the same success against the iPad. Samsung's past tablets were solid, but they never really caught the public's attention.
That could be changing with Samsung's new Galaxy Tab S, coming later this summer.
There will be two sizes - 10.5 inches and 8.4 inches, which isn't a surprise. The big news though is the screen, which uses the same AMOLED technology as the widely praised screen on the Galaxy S5 smartphone. It could give the Tab S a boost over the iPad's aging - but still gorgeous - Retina display.
For all that, the Tab S is going to be thinner than the iPad - 6.6mm vs. 7.5mm - which is not a small achievement.
Price-wise, the Tab S models are going to be the same price as the iPad Air and iPad mini models they compete against - $499 and $399 respectively. That's an unusual tactic for Android-based tablets as they're usually less expensive.
Samsung is obviously feeling confident in this tablet. Check back later this summer to find out if Samsung's confidence pays off.
Does the Galaxy Tab S sound like something you'd buy? Let me know in the comments.