Nine years after the launch of Amazon Prime, Amazon just made another move in its quest for media supremacy with streaming music.
Prime Music is an ad-free service that gives Amazon Prime users access to 1 million songs, in addition to any songs they've already purchased through Amazon.
Prime Music includes tens of thousands of albums from top artists like Daft Punk, P!nk, Bruno Mars, Blake Shelton, The Lumineers, Bruce Springsteen and Madonna. And we’re just getting started—more music is being added all the time. Prime members can choose exactly which songs and albums to listen to, or they can sit back and listen to hundreds of expert-programmed Prime Playlists. Discovering music is easy thanks to Amazon’s personalized recommendations. Music fans will find tons of music they’ll love, from Grammy winners to indie breakout singers, along with a huge music catalog that can easily be combined with their own collection. Prime members can also download songs from the Prime Music catalog to their mobile devices for offline playback on planes, trains and anywhere they’re without an internet connection.
Had almost any other company announced something like this, it wouldn't be a big deal. There is no shortage of music streaming services already, but I think Prime Music is about more than just ad-free music.
Amazon is trying to make Amazon Prime the go-to service for streaming anything. Subscribers already get access to streaming TV and movies, free two-day shipping from Amazon, and free e-books with the Kindle Owners’ Lending Club. The cost for those features is less than the cost for most streaming music services alone, by the way.
What do you think? Is Prime Music going to get you to sign up for Amazon Prime? Let me know in the comments.