However, if you own a small business, managing the online comments can be a headache. When you see a poor review talking about your business or services that you provide, what should you do?
The best advice is to stay calm. With a little thought, you can turn a negative online review into a positive opportunity, and that's exactly what the owner of Atomic Grill in Morgantown, West Virginia, did.
Owner Daniel McCawley was looking through online reviews and comments on the popular site Urbanspoon when he came across a sexist and pretty appalling review asking that his waitresses "show more skin." The post has since been taken down.
"It was brutish. I was upset. I’m a father of a 12-year-old girl and I’ve got five sisters," McCawley said. "The way that women are treated is pretty personal as far as I’m concerned." ... "We took offense to the review and wanted to flip it in a positive way," McCawley explained.
That's when McCawley decided to give the reviewer exactly what he wanted: more skin ... as in potato skins. For a limited time, the Atomic Grill ran a special on potato skins and donated 100 percent to the West Virginia Foundation for Rape Information Services.
The special caught the attention of users on Facebook, and caught the attention of major media outlets. Atomic Grill responded to all the positive reactions.