Amazon has decided to stick its toes in the pool of streaming music from the Internet, but it may need to grab some water wings.
The shipping giant confirmed that it will be launching its own music streaming service for Amazon Prime members in June or July, but there will be no new songs. Instead, Amazon will be using songs that are six months old or older to stream music.
"Similar to Prime Instant Video, the on-demand video option available to Prime members, the Prime music service (the official name of which is still unknown) won’t aspire to the full universe of existing content, instead offering a potluck of select songs and albums it has licensed from labels at a discount. That distinguishes it from the prevailing business model of stand-alone streaming competitors like Spotify, Rdio, and Beats Music, all of which have tried to lure customers by promising all of the world’s music with a few precious exceptions. "
Many of you may remember the Amazon Prime price hike that had some folks up in arms. Is this a way of sweetening the deal to draw back more customers? Only time will tell.