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Google and Netflix team up to gut-punch Comcast

Google and Netflix team up to gut-punch Comcast
l i g h t p o e t / Shutterstock.com

When Comcast strong-armed Netflix into paying for upgraded service, the video streaming company was not happy. Maybe that's why it's teamed up with Google Fiber to circumvent the cable companies.

Google Fiber has announced a new partnership with Netflix to keep your streaming video as fast as possible:

So that your video doesn’t get caught up in this possible congestion, we invite content providers to hook up their networks directly to ours. This is called ‘peering,’ and it gives you a more direct connection to the content that you want.

We have also worked with services like Netflix so that they can ‘colocate’ their equipment in our Fiber facilities. What does that mean for you? Usually, when you go to Netflix and click on the video that you want to watch, your request needs to travel to and from the closest Netflix data center, which might be a roundtrip of hundreds or thousands of miles. Instead, Netflix has placed their own servers within our facilities (in the same place where we keep our own video-on-demand content). Because the servers are closer to where you live, your content will get to you faster and should be a higher quality.

Google promises that it won't ever prioritize certain packets of information over others. That would violate net neutrality - and Google has always been a big supporter of net neutrality. It's all about optimizing efficiency to lower costs and raise speed and quality for everyone - everyone who's lucky enough to have access to Google Fiber, that is. Click here to find out when Google Fiber will be coming to your town.

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