And the winner is ... Google!
Google has hurtled past Apple and deposed the 3-year champion of the "World's Biggest Brand" title. Google saw a year-on-year increase of 40 percent and the company is now worth about $159 billion. This makes it the new king of the top 100 most-valuable global brand names.
Why has Google done so well?
"Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars," Millward Brown Optimor managing director Nick Cooper said in a statement.
Apple's business value fell 20 percent and took the company's value down to $128 billion dollars. The possible reason for this dip is that the Silicon Valley giant is no longer perceived as redefining technology, and has slid into second place.
Technology has accounted for the top four slots in the "World Biggest Brand" title with IBM and Microsoft coming in third and fourth. Technology brands as a whole made up $841.5 billion of global revenue, compared to telecommunications with $330 billion and retail at $280 billion.