Here's some news that will surprise no one: In a letter to the Securities and Exchange Commission, Google outlined its grand vision of the future, and guess what? The future is full of ads.
Here's what Google had to say about its strategy going forward:
We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.
Won't that be wonderful? Imagine opening up your fridge every morning for breakfast only to look at a dozen ads for yogurt? Or what about every time you glance at your watch you have to watch a car commercial?
For Google that just means more money, but for you and me it means more annoying commercials in a world already filled to the brim with them.
Of course, this letter was written as a response to requests from the SEC for disclosure regarding advertising revenue. In the context of the letter, this quote is probably as much about evading the SEC's call to reveal its mobile advertising earnings as it is about Google's future plans.
What do you think? Would you put up with ads on your toaster and dashboard if it meant more and better Google services for free? Or would you just as soon pay for the product and ditch the ads?