"Congratulations on your new arrival!"
An unknown number of women (and a few men) were greeted with that subject line in their inboxes today, and not too many were happy about it.
It turns out most of the women who received this email were not pregnant, or even expecting.
Dozens of these women took to Facebook to tell the company responsible - Shutterfly - exactly what they thought about the failed marketing plot.
It's a big oops for Shutterfly, who didn't comment on how many people received the email. The company did, however, issue apologies individually on social media.
Shutterfly also had the following to say when asked about the fiasco by the Consumerist:
“Earlier this morning, we unintentionally sent out an e-mail in error to some of our customers. We deeply apologize for this intrusion and any offense this may have caused.”
Here's a copy of the email that was sent:
This isn't the first marketing oops regarding pregnancy. Last year, there was outrage when Target sent a 16-year-old girl coupons for pregnancy supplies!
The father stormed into Target complaining but here's the punchline: It turned out that the daughter actually was pregnant – the store figured it out based on her purchases before she had told anyone.