Forget the NSA. Private industry is digging deep into your life - and selling what they find.
Companies collect, mine and sell as many as 75,000 individual data points on each consumer, according to a Senate report.
While Washington has been trying to rein in the NSA, they've been turning a deaf ear to the every-day collectors. Companies are gathering more information in more sophisticated ways, and government seems reluctant to stop them.
The inertia — and lack of a serious legislative push — on private-sector data mining has several causes. Many Republicans are averse to any new regulation of business. Many Democrats are skittish about alienating campaign donors in Silicon Valley.
And of course, marketers are already using the information to serve up ads. Remember the Target debacle recently, when it sent coupons for pregnancy supplies to a 16-year-old girl. And even though dad stormed in and angrily confronted Target employees, it turns out she was pregnant and didn't tell anybody.
Don't let that happen to you! You can do one simple thing to stop advertisers from tracking your phone.