Privacy is quickly lost on the Internet. Now, a court has issued a ruling that could begin to get some of that privacy back.
The Court of Justice of the European Union has ruled that people have the "right to be forgotten" and can ask Google to remove sensitive information from search results.
The ruling is "groundbreaking," said Trevor Hughes, president and CEO of the International Association of Privacy Professionals.
"Individuals now have the ability to essentially go in with a virtual black marker and redact their names," Hughes said. "That changes the game of both search results and the information economy."
It will "fundamentally change the landscape not only in the field of privacy, but also in the information economy generally," Hughes said.
The case began when a man from Spain protest Google search results that told of the auction of his repossessed home. He argued that the search engine had infringed on his privacy rights. The court ruling backs his argument.
Dealing with these kinds of requests will cost money, but Google and other search companies already perform similar operations.
"For example, in the matter of copyright infringement, they routinely take down YouTube videos. They don't like the burden of having to do it, but if you're going to offer videos, you've got to," said Rotenberg.
You don't have to go to court to protect yourself from Google. Instead of Google, use these 3 search sites that don't track you.