Android's market share keeps growing, and a lot of that growth is with first-time smartphone users.
The latest research says Android runs 80 percent of the smartphones in the market - just under 300 million of them - shipped this quarter.
That's bad news mostly for Microsoft, which has had trouble launching the Windows Phone. But it's the only other number 3 option, with the collapse of the BlackBerry. The Firefox OS might be a challenger one day.
Apple's growth is flattening, mainly because it still limits its releases to premium gadgets. The lower end of the market is dominated by Android.
Have you jumped into the smartphone market yet? Find out what you need to know before you buy a smartphone.