Watch out, iPod, Neil Young is coming for you!
The legendary rocker has gotten more than $6 million in Kickstarter funding for Pono, a music player that will go up against Apple's device.
Pono hopes to challenge the fidelity of the music available on iPods, which some criticize as compressed and, to use an audiophile word, "lossy."
Young's company, PonoMusic, is going to seek original master recordings to give the best possible sound on his device.
Pono's mission is to provide the best possible listening experience of your favorite music. We want to be very clear that PonoMusic is not a new audio file format or standard. PonoMusic is an end-to-end ecosystem for music lovers to get access to and enjoy their favorite music exactly as the artist created it, at the recording resolution they chose in the studio. We offer PonoMusic customers the highest resolution digital music available. PonoMusic is more than just a high-resolution music store and player; it is a grassroots movement to keep the heart of music beating. PonoMusic aims to preserve the feeling, spirit, and emotion that the artists put in their original studio recordings.
Watch some of Young's friends and fans discuss the difference in quality between iPod and Pono.
Young says he plans to start production late this summer and to start shipping Pono out to his Kickstarter supporters this October.