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Android set to take on TV its own way

Android set to take on TV its own way

The Verge has a pretty good exclusive on Android's newest endeavor - television.

According to documents obtained exclusively by The Verge, Google is about to launch a renewed assault on your television set called Android TV. Major video app providers are building for the platform right now. Android TV may sound like a semantic difference — after all, Google TV was based on Android — but it’s something very different. Android TV is no longer a crazy attempt to turn your TV into a bigger, more powerful smartphone. "Android TV is an entertainment interface, not a computing platform," writes Google. "It’s all about finding and enjoying content with the least amount of friction." It will be "cinematic, fun, fluid, and fast."

Which means it's not about changing television, but competing with set-top boxes like Apple TV, Amazon Fire TV and Roku.

Read more about this new Android plan here. 

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