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Microsoft using your data to target political ads

Microsoft using your data to target political ads

Do you use Xbox, Skype or MSN? If the answer is yes, you could soon be seeing embedded and targeted political ads.

It's the latest move by tech companies to seize a piece of the lucrative political ad market. The ads, which would appear on the Xbox Live dashboard and other Microsoft products, combine Microsoft user IDs and other public data to build a profile of Xbox users. Campaigns can then blast ads to selected demographic categories, or to specific congressional districts. And if the campaign brings its own list of voter e-mail addresses, Microsoft can match the additional data with individual customer accounts for even more accurate voter targeting.

Click here to read more on this story from The Washington Post. 

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