Rumors have been spreading for years about Facebook’s plans to charge for its services. While they’ve been debunked in the past, it looks like it’s now coming true. And this is the start of many more fees to come.
This method works. Gather an audience. Give everything away for free. And then, start charging.
With Facebook’s base of customers, the revenues will be huge.
The paywall starts here
The first stop on the Facebook subscription gathering bus is news articles.
Facebooks calls this feature Instant Articles.
If you’ve never used it, it’s actually pretty slick.
It’s a mobile format that allows news publishers to post articles to Facebook’s app. The big deal is that the articles load and display nearly 10 times faster than the standard mobile web.
The feature previously hasn’t allowed for paywalls. That makes it hard for publishers who charge for content to get paid. Some publishers have been complaining that they have lost control and revenue by having their stories posted to Facebook for free.
Who is charging?
You’ll start seeing paywalls from the following ten publishers: Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), La Repubblica, Le Parisien, Spiegel, The Telegraph, Tronc (The Baltimore Sun, The Los Angeles Times and The San Diego Union-Tribune) and The Washington Post.
There will be two paywall options for publishers to choose between.
One option allows everyone to read 10 free articles per month. After a user reads 10 stories, they must sign up for a subscription.
The second option is where publishers decide which of their articles to lock behind the paywall. For users to view any of these locked stories, they must sign up for a subscription.
The Instant Articles paywall feature will roll out over the next few weeks, but initially only for Android users. Apple has yet to come to an agreement with Facebook on the details. It’s unknown when it will roll out on Apple gadgets. It’s coming though.
What would you be willing to pay for on Facebook?
If this paywall is successful for Facebook, more subscription areas are certain to follow.
Would you be willing to pay to have a Live Event on Facebook? How about starting a page for your business? What if it cost you to have your messages seen by more of your followers? Wait, that’s already here.
The writing is on the wall. There will still be free things to do on Facebook. But Facebook is going to be PayBook.
Facebook has a secret setting they don’t want you to know about but I’ll tell you
Have you ever gone to a website like Amazon, searched for a specific item like wireless earbuds and then the next time you’re on Facebook, you see an ad for wireless earbuds? That’s no accident.
Facebook knows that you’ve visited other sites looking for earbuds. If it creeps you out that Facebook and other sites are watching your every move, I’ve got you covered!