Apple’s MacBook Pro refresh last year was met with fanfare and the first impressions were mostly positive. This flagship laptop line has not been refreshed since 2012 and for fans and tech pundits alike, the refresh was long overdue.
The new laptops were touted as the thinnest and lightest MacBook Pros ever made and with the addition of significant hardware upgrades, like the OLED TouchBar and the Touch ID sensor, they are certainly the most advanced. However, later reviews were a mixed bag.
With increased competition from Microsoft’s own line of stunning Surface computers and slight fan disappointment with last year’s MacBook Pros, Apple may have to tweak their non-iPhone product lines earlier this year to stem the tide.
MacBook Pro refresh
According to a report from Bloomberg, Apple is planning to update its laptop line at the Worldwide Developers Conference (WWDC) set for June.
The tech giant is expected to unveil three new laptops with upgraded processors:
- a MacBook Pro with a faster Intel Kaby Lake processor (the current line has Skylake Core i5 and i7 processors)
- a 12-inch MacBook with an upgraded and faster Intel chip ( the current line has Skylake chips)
- Updated 13-inch MacBook Air with a faster chip (current line has Intel Core i5 and i7 chips)
This announcement of new MacBooks will be a much-needed response to Microsoft’s “MacBook Air killer,” the Surface Laptop.
The Surface Laptop boasts a touchscreen display, latest Intel Core i5 and i7 processors and a new instant-boot Windows 10 S operating system running it. Microsoft claims the Surface Laptops are faster than the i7 MacBook Pros with a battery that can outlast “any Macbook Air on the market today.”
By releasing new MacBooks, Apple can steal some thunder away from Microsoft’s impressive new offerings and keep long-time fans happy.
New iPad Pros
Another product that might make its debut at this year’s WWDC is the new 10.5-inch iPad Pro. This new model is said to have an edgeless display.
With declining sales from year to year, a fresh rethinking of the iPad can be the shot in the arm it desperately needs.
With the edgeless display and thinner bezels, reports are saying that Apple will fit the 10.5-inch iPad Pro display within a form factor that’s similar to the 9.7-inch iPad.
According to Apple analyst Ming-Chi Kuo, “this new design should improve the user experience and help gain traction in the corporate/commercial sectors.”
Goodbye iPad Mini?
Will Apple finally say goodbye to the iPad Mini?
A recent report from BGR suggests that Apple is about to phase out this iPad line soon due to the rising popularity of the big-screen iPhone Plus models. Coupled with the slumping sales numbers of the iPad Mini, the tablet was simply “sized out of its own category” and it makes more financial sense for Apple to drop it completely.
Hello, Siri Speaker?
Additionally, as we reported earlier, Apple is also expected to unveil its own Amazon Echo/Alexa competitor in the form of a Siri-powered Beats speaker.
Apple is always known for taking an idea and taking it a step further so it will be interesting to see what this Siri speaker offers that the other virtual assistants like Alexa and Google don’t.
What do you think? Excited for Apple’s WWDC announcements? Drop us a comment!