You've probably heard of the term Search Engine Optimization (SEO). SEO is how websites improve their visibility and page ranking on search engines like Google, Bing or Yahoo. The aim is to get a website rank high enough on search results to get more traffic.
SEO is an industry on its own and it could be daunting for beginners to tackle. Fortunately, there are tools out there to help you along.
Rapid SEO Tool is an easy-to-use Windows application that will help you perform search engine optimization and positioning on your website by analyzing your code and by performing side-by-side comparisons with competing websites.
The software looks at a website's SEO related data like keyword quality and density, Google Page ranking, Alexa ranking, search engine positions, inbound/outbound link count and W3C validation.
It then generates an optimization report with suggestions on how to improve your results.
For better analysis and recommendations, you can enter up to two competing websites and see side-by-side comparisons, pitting your results against theirs. These comparison reports are great for tracking and seeing your SEO improvement over time.
Other tools include Spider View that shows you how search engine crawlers see your website and a free SEO guide that teaches beginners SEO basics to get them up and running in no time.