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Facebook Live: How to broadcast like a pro

Taking selfies is out. Live-stream is the new way to express yourself and show the world what’s going on in your life. Using a smartphone or tablet, your circle of friends, family, business associates or fans see you in live video and audio over the internet.

Facebook Live launched last year with a myriad of paid publishers and public figures that live-stream news, parties, shows and more. Since April, Facebook opened Live to all its 1.7 billion users but only a small number are using it. Whether it’s because they don’t know how or see a need for it (or somewhere in between), Facebook Live is great to get others in tune with your life.

I live-stream portions of my national radio show on Facebook. It’s been an innovative way to expand my show’s reach, and I regularly receive comments about something I never imagined.

Because my long-time and new listeners alike can see the studios, most are surprised that a network radio show is broadcast using a 10-camera television production set. You see, we webcast the show long before Facebook Live. Click here to watch some of my Facebook Live archives.

Think about how you might use this free Facebook feature. Show those who could not attend a get-together what they are missing. Express your opinion on anything. That’s what the ‘Chewbacca Mom’ did with a Star Wars mask last May and laughed her way to a reported $420,000 worth of gifts as well as an appearance on James Corden’s late night talk show.

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