Web Revenue Optimization Manager

Do you have a love for marketing and a passion for increasing online revenue? Are you ready for a new challenge? If you have experience in increasing revenue through affiliate marketing, Google Ad Manager, publisher-advertising revenue methods and other revenue-generating tactics, we’re looking for you!

We are seeking an experienced, in-house Web Revenue Optimization Manager to join our team. This is a rare and exciting opportunity to be part of a national radio and television network. Every month, our website, Komando.com, receives over 4 million pageviews, and we send more than 50 million targeted email newsletters to opted-in readers. Our audience spans the globe! They’re consumers and small-business owners. They act and react. You’ll be able to contribute right off the bat – that’s how fast we move.

Duties and responsibilities

  • Monitor the ad performance on our website(s) daily
  • Define, manage and evolve revenue strategy
  • Set proper success metrics and track them in a way to maintain accountability
  • Identify opportunities to optimize the website(s) and find new ways to increase revenue through ad networks and/or other channels
  • Manage existing affiliate programs to ensure consistent promotion to generate revenue
  • Identify new affiliate program opportunities and implement them for added revenue generation
  • Have acute knowledge of how each service platform works
  • Track weekly and monthly performance from all campaigns and present results to VP of Corporate Marketing and CEO
  • Identify opportunities to optimize the newsletters and find new ways to increase their revenue
  • Work closely with the editorial team to ensure affiliate links are included in articles and are optimized for revenue generation
  • Develop paid advertising campaigns, PPC campaigns, Facebook ads and search ads to assist the marketing department in executing promotional campaigns designed to grow our audience and increase revenue
  • Manage development of high-performing digital creative assets and landing pages
  • Enable media tracking to ensure customer attribution
  • Complete audience, creative and tactical analyses to identify optimization opportunities
  • Work with our Google Ad Management services and ensure all ad units are set up for optimum performance
  • Work with the marketing and editorial teams to improve SEM performance and identify keyword opportunities to prioritize site improvements
  • Other duties as assigned

Skills and requirements

  • Web analytics experience a must
  • Experience managing and developing new affiliate marketing programs
  • Google Ad Manager experience
  • Experience with publisher advertising network programs
  • SEO measurable experience
  • PPC experience
  • Facebook and other social ads experience
  • Google Search Ads experience
  • Strong quantitative and analytical skills to drive actions
  • Willingness to learn and a passion for marketing and sales
  • High level of accuracy and strong attention to detail
  • Ability to work under pressure and never miss deadlines
  • Excellent time-management skills
  • Excellent marketing skills
  • Excellent communication and interpersonal skills
  • Excellent organizational skills
  • Team player
  • Self-motivated, confident, energetic and creative
  • Ability to think outside the box and show initiative
  • Must be willing to “do,” not “delegate”

Education and qualifications

  • Bachelor’s degree, preferably with a concentration in marketing or communications
  • Minimum of five (5) years of digital experience
  • Proven track record of generating online revenue
  • Strong knowledge of email, the internet and the Microsoft Office Suite (Word, Excel, PowerPoint) and the Google equivalents (Docs, Sheets, Slides)

Compensation package

We offer very competitive salary with bonuses tied to performance.

Our comprehensive benefits package includes major medical, dental, vision, pharmacy and life insurance, as well as a self-directed 401(k) with an employer match. Paid time off includes sick, corporate holidays and personal vacation.

Apply now

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