Do you have a love for marketing and a passion for increasing online revenue? Are you ready for a new challenge? If you have experience in increasing revenue through Affiliate Marketing, Google Ad Manager, publisher advertising revenue methods and other revenue generating tactics, we’re looking for you!
We are seeking an experienced, in-house Web Revenue Optimization Manager to join our team.
This is a rare and exciting opportunity to be part of a national radio and television network. Our website, Komando.com receives over 4 million pageviews per month. Our email newsletters are sent out to over 12 million email recipients each week. Our audience spans the globe! They are consumers and small business owners. They act and react. You will be able to contribute right off the bat. That's how fast we move around here.
DUTIES AND RESPONSIBILITIES
Work closely with the digital marketing team including graphic design, editorial and web development and report to the VP of Corporate Marketing
Daily monitoring of the website for performance of ads
Define, manage, and evolve revenue strategy, roadmap, and vision
Own ad performance by setting proper success metrics and tracking them in a way to maintain accountability
Identify opportunities to optimize the website and find new ways to increase revenue through ad networks and other opportunities
Manage existing affiliate programs to ensure consistent promotion to generate revenue
Identify new affiliate program opportunities and implement them for added revenue generation
Have acute knowledge of how each service platform works
Track weekly and monthly performance from all campaigns and present results to VP of Corporate Marketing and CEO
Identify opportunities to optimize the newsletters and find new ways to increase revenue through ad networks and other opportunities
Work closely with the Editorial team to ensure affiliate links are included in articles and are optimized for revenue generation
Continuously find new and innovative ways to increase digital revenue
Develop paid advertising campaigns, PPC campaigns, Facebook ads, Search ads to assist the Marketing department in promotional campaigns to grow our audience and increase revenue
Manage development of high-performing digital creative assets & landing pages, enable media tracking to ensure customer attribution
Complete audience, creative and tactical analysis to identify optimization opportunities to drive conversion
Work with our Google Ad Management services and ensure all ad units are set up for optimum performance, pull and analyze weekly report to ensure optimum performance
Work with Marketing and Editorial team to find ways to improve SEM performance, to identify keyword opportunities to prioritize site improvements - High pageviews equals high ad revenue
Other duties as assigned
SKILLS AND REQUIREMENTS
Web analytics experience a must
Experience managing and developing new affiliate marketing programs
Google Ad Manager experience (previously DFP)
Experience with publisher advertising network programs
SEO measurable experience
Facebook and other social ads experience
Google Search Ads experience
Strong quantitative and analytical skills to drive actions
Willingness to learn and a passion for marketing and sales
High level of accuracy and strong attention to detail
Ability to work under pressure and tight deadlines and never miss deadlines
Excellent time management skills
Excellent Marketing skills
Excellent communication and interpersonal skills
Excellent organizational skills
Self-motivated, confident, energetic, creative
Ability to think outside the box and show initiative
Must be willing to "Do" not "Delegate"
EDUCATION AND QUALIFICATIONS
Bachelor’s degree, preferably with a concentration in marketing or communications
Minimum 5 years of digital experience
Proven track record of generating online revenue
Strong working knowledge of email, Internet as well as MS Office Suite (MS Word, Excel, Powerpoint) and the Google equivalent.
We offer very competitive salary and a comprehensive benefits package including: Top tier, major medical, dental, vision, pharmacy, life insurance, self-directed 401(k) with employer match and AFLAC group services. Paid time off includes: sick, corporate holidays and personal vacation.
EQUAL OPPORTUNITY EMPLOYMENT
We take great pride in our diverse and talented workforce. We recognize that our continued success depends largely on the collective strengths of our employees. Developing the right mix of skills, ideas and individuals requires an unwavering commitment to Equal Employment Opportunity and Affirmative Action. Accordingly, we recruit, hire, train and promote persons in all job titles and ensure that all other personnel actions are administered without regard to an employee's race, color, religion, national origin, gender, age, sexual orientation, citizenship, veteran status or disability.
HOW TO APPLY
This is a full-time, onsite position at our studio and broadcast center in Phoenix, Arizona. Apply in confidence today. Email your resume to: firstname.lastname@example.org.
ABOUT THE KIM KOMANDO SHOW
WestStar Multimedia Entertainment is a national broadcasting company that is home to The Kim Komando Show. The Kim Komando Show for radio is syndicated and broadcast nationally, distributed via satellite to more than 400 top radio stations with 6.5 million weekly listeners.
Kim was the first national female talk host to discuss consumer electronics since 1995. The program originates at WestStar at the 24,000 sq. ft. broadcast center in central Phoenix. Over the past 6 years, WestStar has experimented with a television version of this successful radio program.
The Kim Komando Show airs on the renowned Bloomberg Television weekly.
The program is shot as an 11-camera HD production (recorded with 8 cameras in isolation for precise production/editing). Much of the new program will consist of original content interlaced with some segments of the radio program.
Kim's weekly column appears nationally in USA Today, FoxNews, and in more than 100 daily newspapers. We send more than 12 million newsletters each week.