Social Media Specialist

WestStar Multimedia Entertainment, Inc., home of The Kim Komando Show, is actively recruiting for a Social Media Specialist to be part of the amazing team who drives pageviews, open rates, CPMs, SEO, clicks, likes, contests, content and more.

Duties and responsibilities

  • Build and execute social media strategy through research, benchmarking, messaging and audience identification
  • Generate, edit, publish and share original content on social media daily
  • Maintain company social media pages and profiles (Twitter, Facebook, YouTube, Pinterest and others)
  • Moderate user content and messages based on company and community policies
  • Create and implement social media marketing plan
  • Assist with all digital marketing campaigns and projects
  • Track campaign performance, prepare performance reports post-campaign, and make recommendations
  • Assist in the development and execution of email-collection campaigns
  • Assist with new messaging for in-house ads promoting the website and newsletters
  • Own and administer monthly calendar of promotional campaigns across newsletters
  • Track and analyze reports to gain insight on traffic, demographics and effectiveness
  • Ensure all messages are supportive of and consistent with marketing strategies
  • Identify new opportunities to increase pageviews through various media
  • Perform daily quality control to the website to catch any issues
  • Spearhead contest programs, including scheduling and promoting
  • Collaborate with other departments to manage company reputation, coordinate promotions and increase reach
  • Other duties as assigned

Education, skills and qualifications

  • Bachelor’s degree in marketing, communication or related field
  • Experience using Google Analytics for reporting is a must
  • Knowledge of SEO content and keyword best practices
  • Excellent time-management skills
  • Excellent marketing copywriting skills
  • Excellent communication, interpersonal and phone skills
  • Experience creating email-based outreach and acquisition campaigns, re-engagement campaigns, and A/B testing email campaigns a plus
  • Strong familiarity with the business applications of social media platforms
  • Understanding of social media metrics – can interpret results and take action
  • Design skills, with experience in Photoshop and InDesign a plus
  • Background in marketing and an understanding of marketing principles
  • Ability to think outside the box and show initiative
  • Knowledge of HTML code a plus

Compensation package

We offer a competitive salary that depends on your experience.

Our comprehensive benefits package includes medical, dental, vision, pharmacy and life insurance, as well as a self-directed 401(k) with an employer match. Paid time off includes sick, corporate holidays and personal vacation.

We take great pride in our diverse and talented workforce. We recognize our continued success depends largely on the collective strengths of our employees. Developing the right mix of skills, ideas and individuals requires an unwavering commitment to Equal Employment Opportunity and Affirmative Action. Accordingly, we recruit, hire, train and promote persons in all job titles and ensure all other personnel actions are administered without regard to an employee’s race, color, religion, national origin, gender, age, sexual orientation, citizenship, veteran status or disability.

Apply now

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