I've told you in the past that, with just a little information, marketers can figure out more about you than you'd like.
The famous story for this is the father who stormed into a Target complaining that the store had sent his 16-year-old daughter something very personal - coupons for pregnancy supplies!
The punch line: It turned out that the daughter actually was pregnant - the store figured it out based on her purchases before she had told anyone.
So what can the marketers can figure out about YOU? I found a site that will help bring it home. It's called Digital Shadow.
It's actually a promotion for a new video game called Watch Dogs.
Quick disclaimer: The video game the site is promoting is for adults, and you may see some adult-themed ads. But since the unvarnished view of how bad guys can use our information is important, I thought it was worth sharing nonetheless. I'm not advocating this video game in any way. It's rated M for Mature, so keep that in mind before watching the trailer or any game play videos.
One of the big themes of the game is that we're all revealing too much information about ourselves online. To drive the point home, the company that makes the game, Ubisoft, set it up.
You log in to the site using your Facebook information. The game then makes assumptions about you based on your profile, similar to what any marketing company or government agency would do. You're not going to believe the areas it hits and what it would tell a real organization.
If you want to check it out now, click this link to get my installation steps for Digital Shadow. Or keep reading for more about how Facebook uses your data and information and Digital Shadow.