Q. Hi Kim, I retired last month and I'm starting my own small business selling handcrafted furniture. I've made pieces on the side for years, but I know I could sell so much more if I started a website. However, the research I've done makes the process seem totally overwhelming. What's an easy way to set up a basic website to market my product?
-Phil, South Bend, IN, listens to my national radio show on WTRC 1340 AM
A. Thanks for a great question Phil and congratulations on your retirement!
A few years ago, setting up a website was overwhelming for the average Joe. You had to pick a Web host, learn to code Web pages, upload everything and hope you didn't have to update it too often.
Sure you could find Web hosts with templates and other shortcuts, but then you'd have a bland, boring site with none of your personality. Who wants to buy from a site like that?
Truthfully, setting up a website or redesigning an old one was something small business owners and startup companies dreaded. Fortunately, today there are better options. I just know I can find one you'll love.
If you want to test the waters with online selling, there are a few marketplace sites that deserve a look. Etsy is one of the most popular examples.