In any business, customers are key. You can have the best operation in the world, but without anyone to buy your product or service, you're sunk.
Some companies spend so much on marketing it rivals and surpasses the GNP of actual countries. Fortunately, you don't have to spend a thing thanks to social media.
Free isn't the same thing as easy, though. Marketing on social networks takes some time and effort. It also requires a different way of thinking.
Not to worry! It is very doable. Stick with me and I'll walk you through it.
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Social networks are like the virtual village square or the office water cooler. They're where folks gather to chat and catch up on the news of the day.
If you barge into those conversations with hardcore sales pitches, you'll get off on the wrong foot. You can also turn people off by talking too much or being frivolous.
Create a personal account on Facebook and Twitter, if you haven't already, and listen to the conversations for a week or two. On both sites, search for and follow the feeds of other small business owners. Ask questions. When someone says something you learn something from, retweet or share it. Be humble and generous.