I was in the store the other day and saw some people ooh-ing and aah-ing over a demo of those new 4K TVs. They were going on about the detail and the motion smoothness and the vivid colors.
I'll tell you something though; if they took it home with them they'd be very disappointed. It isn't the TV's fault though - any new TV is doing to be a disappointment when you get it home.
Want to get the best TV for your money? Read my HDTV buying guide before heading to the store.
That's because new TVs aren't calibrated correctly for your home's lighting, so the colors will look off. I regularly get questions from disappointed buyers asking if they got a defective set.
If you buy a floor-model TV, it will be even worse. Those sets have heavily tweaked saturation and hues designed to catch your eye in fluorescent lighting. Once you get it into standard lighting or a dark room, however, it looks terrible.
You could pay an expert to set your TV up the right way, but unless you're creating up a high-end home theater, you can get fine results doing it yourself. There are two ways to go about it.