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3 secrets about email marketing and sending out your own newsletters

3 secrets about email marketing and sending out your own newsletters
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One avenue of marketing many businesses don't consider using is email. While it may not seem as hip or cutting edge as the latest form of social media, Smart Insights reveals that email campaigns get 50 to 100 times more clicks than Facebook and Twitter. And if you have fewer than 2,000 recipients, sending email can be free.

Of course, email marketing isn't magic; you still have to do it right. That means sending emails to the right people with the right subject line at the right time. We're going to tell you how to accomplish all three based on our experience sending millions of emails a week.

Before you start emailing, however, it's a good idea to familiarize yourself with the CAN-SPAM Act. This is a law, enforced by the Federal Trade Commission, that gives guidelines for what you can and can't do with commercial email.

For example, it bans false or misleading To and From fields, deceptive subject lines, lack of ad identification, and more. Failure to comply with these rules can result in fines up to $16,000. So it pays to do it right. Read the full rules at the FTC's site.

If you use any major mass-mailing service, such as MailChimp or Constant Contact, they'll help you comply with the law. That just leaves you with the task of making a successful email campaign.

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