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Give your opinion on brands, politics, celebrities and more

Give your opinion on brands, politics, celebrities and more
photo courtesy of SHUTTERSTOCK

YouGov is a marketing research site that looks a lot like any run-of-the-mill news site. The difference, however, is that it wants you to offer up your opinions. Then your opinions are aggregated with many others into the website's complex database.

Now, the first thing to understand about YouGov is that it operates very similarly to just about any social media site out there. Its information is gathered and sold to marketers based on what the company can find out about its audience.

The difference is that the company actually lets you in on the process. Pick your favorite celebrity right now, jump over to the website and search for them.

You'll get an interesting picture of how the Internet sees this person. You'll see how positive the world's reaction is to that celebrity, the political leanings of his or her fans and much more information.

Next page: More about YouGov on the next page.
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