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Facebook is watching and tracking you more than you realize

Facebook is watching and tracking you more than you realize
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An ad pops up that’s right up your alley, or three new articles show up in your feed that are similar to something you’ve just clicked on.

Sometimes it seems like Facebook knows you personally, and that’s because it does. It has algorithms that track what you like, watch and click on. Facebook uses this information to target ads to users on behalf of advertisers.

Facebook itself isn’t the only culprit. Tons of companies use Facebook’s platform as a way to track you. In fact, right now there a probably dozens of companies that are watching your posts, storing your profile information and more, without you even realizing it. Today, I’m going to tell you how to stop it.

How did this happen in the first place?

When Facebook first started out, people rushed to the platform because of the many perks that it offered. One of those perks, and probably the most appealing, was the fact that Facebook was entirely ad-free. You could use the platform to connect with family and friends without being bothered by someone trying to sell you something.

Well, like they say, “All good things must come to an end.” Eventually, Facebook began selling ads like everyone else. And that’s when everything changed.

People realized that Facebook provided a treasure trove of information for advertisers. By clicking “like,” users were telling companies exactly what they wanted - more of this, less of that, please. This led to the big data tracking we now see.

Next page: Three sneaky ways companies are tracking you
 
 
 
 
 
 
 
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