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4 things NOT to buy on Black Friday

4 things NOT to buy on Black Friday
photo courtesy of shutterstock

Black Friday has become synonymous in our minds with great deals. Often, the deals are impressive as businesses compete for shoppers' attention and dollars. But there’s a dirty little Black Friday secret.

Just because you're buying on Black Friday doesn't mean you're getting the biggest savings. You might do better buying before or after, depending on the product. But how do you know?

Every year, software giant Adobe uses its Adobe Marketing Cloud to crunch numbers and make predictions about the upcoming season. Adobe says that it's been accurate within about 2% every year so far.

This year, it examined 55 million products from 4,500 retailers stretching back to 2008 and released an incredibly detailed report. So, what does it tell us?

Next page: When to buy electronics

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