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One secret that Facebook doesn't want you to know

Did you know that U.S. Facebook users spend an average of 40 minutes a day catching up on the lives of their friends, families, plus reading the latest news and watching fun videos? If you use Facebook on your smartphone or tablet, that means you're probably looking at it an average of 14 times a day, which is a lot when you think about it.

Many of Facebook's 1.3 billion users also spend their time posting their own stories and photos, or sharing interesting links. In fact, a massive 27% of daily mobile Internet upload traffic is just to Facebook.

When you post something on Facebook for your friends or followers to see, you probably expect it to show up in every one of their news feeds. Isn't sharing with your friends the point of Facebook? But it turns out that really isn't the case.

That is because behind the scenes, Facebook is picking and choosing which posts appear in which timelines. Facebook claims this filtering helps your friends and followers only see posts that interest them the most. But as Facebook tweaks this system, it seems fewer and fewer people are "interested" in seeing your posts. This is especially a bummer for the 50+ million businesses, brands, bands and celebrities who use Facebook for marketing and promotion.

Next page: Facebook's "solution"

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